Marsha's Author Profile
Live Articles: 14Total Article Views: 210
Author Homepage: http://www.marshakent.com
Bio:
Marsha believes in sharing her knowledge and experience through her articles and various forums. She loves to answer queries related to direct marketing and its various aspects. Feel free to contact Marsha Kent with your questions or to know more about her please visit www.marshakent.com
Recent Articles by Marsha
Marsha Kent – TELL MORE, TO SELL MORE.
Direct TV can be defined as a media activity that allows or enables customers to directly respond to the company advertising the product. DRTV combines the magnetic appeal of television with the accuracy of direct marketing techniques. DRTV has been highly successful in many products- from personMarsha Kent – Producing A Smart Infomercial
Marsha Kent, one of the foremost pioneers in the industry, has this to say about the importance of the Infomercial for the product that is bMarsha Kent – PACKAGING WELL TO SELL.
Marsha Kent advocates the use of a detailed, well-laid out plan while executing an Infomercial through the DRTV module, which is a medium that can show products actually in use. DRTV has become such a popular medium of advertising that it now accounts for almost 25% of the total television commerMarsha Kent – Media Buying for DRTV and its importance
Marsha Kent is an intrepid spokesperson for the DRTV medium and the Infomercial model that it uses for marketing a product. She talks about a crucial step in the DRTV format- Media buying. She elaborates, “Once the product packaging is developed, the next step is the one that involves buyinMarsha Kent – An Antidote to Failure
She has been called the “Top 25 Most Influential People in the Direct Response Industry.” She was rated third on the Los Angeles Business Journal list of most successful women business owners, and was elected to the prestigious ERA International Board of Directors. We are talkMarsha Kent. The Infomercial Virtuoso
One of America’s most successful women entrepreneurs, Marsha Kent is one of DRTV Industry’s founders and its ardent promoters. But what she is well-known for isMarsha Kent – Driven By Growth Backed By People
When Marsha Kent started Kent Television Marketing in the late 80’s, the Direct Response television industry was just making its appearance. In this kind of marketingMarsha Kent - Many Ways An Expert
Marsha Kent is a marketing professional. She is the Jack, or shall we call her the Jill of all trades. A marketer, a product connoisseur, an infomercial producer, she is alMarsha Kent - Living In A New World
After amassing years of experience in marketing, selling, transacting, negotiating with suppliers, dealing with vendors, co-ordinating with team members, striking new business deals and creating entirely new verticals in the direct response marketing segment,Marsha Kent - SURFING THE WAVES OF SUCCESS
Marsh Kent is one of the founder pioneers of the DRTV industry. By 1990, she had already produced her first major hit, the Miracle Blade Infomercial. She is one of the founders of Kent & Spiegel Direct. By 1992, she had already created KeMarsha Kent, A RECIPE FOR SUCCESS
With more than $1 billion in product sales, Marsha Kent is considered a legend in her field- Direct Response Television. All the products that she has chaperoned have gone into million dollar figures; her infomercials have been runaway hits. Her naMarsha Kent’s Creative Genius & The Direct Response Television Industry
With the expansion of digital technology, direct marketing through television has seen an impressive spurt in recent years. One of the pioneers of the Direct Response Television Industry is Marsha Kent, who has been in this industry since the lateMarsha Kent - USA’s Direct Response Industry’s Smart Marketing Lady
The media goes gaga over her. Newspapers and television channels rave about her marketing skills. The Direct Response Industry got a spurt of adrenaline when she entered it and changed the rules of the game. Since the late 1980s’, scores of her products have straddled the cMarsha Kent - A Champion Among Direct Marketers
When you garner 21 years of experience in strategy, creative direction and product positioning, when you co-found and build, brick by brick, a Direct Marketing Company, when you own the number 3 ranked successful women-owned business in Los Angeles, when the products that you market turn inPage Navigation: 1 (All)